🌲Reflective IT launches sustainability feature to turn customer feedback into forests 🌲

Reflective IT is excited to be using Feefo – the world’s largest verified reviews provider – to fund tree-planting projects in return for honest customer reviews.

Reflective IT has had planet-helping ambitions for a while. With the launch of Feefo’s new sustainability feature, Treefo, they’re excited to offer customers a planet-loving thank you for every review they share.

Feefo has partnered with Ecologi to source its tree-planting projects and deliver Treefo. They, in turn, work hand-in-hand with genuine project providers who are engaging with local communities to restore landscapes on a massive scale. Rest assured that any sustainability initiative we commit to has the greatest chance of a positive impact and that seeds are nurtured into full-grown trees.

Aware that 69% of consumers are interested in making more sustainable choices (Travel Weekly, December 2022). Reflective wanted to offer something that would have a positive impact on the planet and boost support for their business from like-minded customers.

They’re happy that Feefo has partnered with reputable climate solutions specialists, Ecologi, to source its tree-planting projects. Ecologi, in turn, works hand-in-hand with genuine project providers who are engaging with local communities to restore landscapes. These tree-planting projects nurture seeds to have the best chance of growing into full-grown trees.

Why now? With the trend of the conscious consumer on the rise, Reflective IT wanted to boost its own climate action and find a way to help its customers enhance their sustainability journey.

Customers are choosing more often to shop from sustainably conscious businesses:   

  • 40% of UK consumers are now conscious shoppers. These are customers who buy from brands that clearly communicate sustainable and ethical practices, (Deloitte, 2022
  • A poll carried out with Ipsos showed 69% of respondents were ‘interested in making more sustainable choices’, (Travel Weekly, December 2022

David Hartup, Reflective IT Founder commented: “We love opportunities to be connected to our world, to support our planet and it’s ongoing sustainability for the generations that follow. Most of us in the team have kids and we want to see them inherit a business culture that promotes environmental awareness and best practices, so we are going to take every great opportunity that comes our way to start shaping that!

Like what you hear? Be sure to leave a review the next time you receive your IT support request review invitation and help give the planet a helping hand! 🌲

#Feefoverifiedreviews #businesssustainability #treeplantingprojects #Treefo

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