What’s Changing?

This month Google has announced stricter enforcement of DMARC (Domain-based Message Authentication, Reporting & Conformance) policies for Gmail senders. This means that emails failing DMARC checks may be rejected or flagged as spam, significantly impacting deliverability for businesses that haven’t implemented proper authentication.

According to dmarcwise.io, these changes are part of Google’s ongoing effort to reduce phishing and spoofing attacks, ensuring that only verified senders can reach inboxes.

Why DMARC Matters

DMARC works alongside SPF and DKIM to verify that emails are genuinely from your domain. Without DMARC:

• Your emails risk being marked as spam or rejected entirely.
• Your domain is vulnerable to spoofing and phishing attacks.
• You lose visibility into who is sending emails on your behalf.

Implementing DMARC not only improves deliverability but also strengthens your brand’s security posture.

Google’s New Requirements

Gmail will now require:

• Valid SPF and DKIM records for all sending domains.
• A published DMARC policy (at least p=none, but stricter policies recommended).
• Alignment between “From” headers and authenticated domains.

Failure to comply could result in email rejection or reduced trust scores.

How Reflective IT Can Help

At Reflective IT, we offer DMARC setup as a managed service. Our team will:

• Configure SPF, DKIM, and DMARC records correctly.
• Monitor and report on email authentication performance.
• Help you move from p=none to strict enforcement for maximum protection.

Don’t wait until your emails start bouncing—secure your domain and maintain trust with your recipients.

Reflective IT Tip

DMARC isn’t optional anymore—it’s essential. Implementing it now will protect your brand, improve deliverability, and keep you compliant with Google’s new rules.

Ready to Get Started?

Contact Reflective IT today to set up DMARC and secure your email environment.

📞 0207 317 4535 | 📧 support@reflectiveit.com